Meet Debra Hendsch

Debra Hendsch is part of a growing collection of accessories sales people that find TRU Show to be a successful place to meet current clients and grow their client network. Hard at work, Debra made time for us to get the scoop on her career and current role selling bags for baggalini and Sven.


Tell me about baggalini?

The baggalini company was started by Dixie and Anne, both flight attendants for Delta. In their line of work they wanted a stylish, light weight bag that could help them stay organized while on the road, so they designed and sold their product in the busy travel lounge to colleagues in the airline industry. As the travel business evolved and sales grew, they began to sell their product into the wholesale market.

In 2011 they were purchased by RG Barry, a developer and marketer of accessory lifestyle products that provide fashion and function.

You also represent Sven Design Bags.  What are some of the features that make their bags unique…?

Sven Design began in Berkeley over 40 years ago. These are primarily US made bags with supple soft leather that endure over time. We like to say that these bags don’t wear out, they wear in. Our customers value longevity in their handbags. The style, functionality, and craftsmanship make Sven bags timeless.

How long have you been coming to TRU Show?                                               

I’ve been with TRU Show for about 5 years. It’s a great place to meet with current customers and find new sales opportunities. It’s a civilized, convenient place for me and the buyer to conduct business. The viewing area down stairs is a great way to demonstrate to buyers who is at the show and what products are available to them.

How did you begin in this industry?

In the mid 1980s, I was a gift rep. I gravitated to bags and travel. I liked the consistency of the travel and luggage market. The people who work in this industry are a tight group of people who I’ve gotten to know and trust.

What do you love about your job?

I enjoy the long term relationships I’ve developed through this line of work. I’m also a mom and having my own ability to plan my schedule was invaluable to me. Every day is different. I get to travel and encounter different work experiences each day.


Bare Your Soul

What is your most treasured possession?

My health.

What inspires you?

Kindness, Beauty, Family & Friendships.

What historical figure do you admire?

It would have to be a woman… Hillary Clinton.

What is your favorite time of day?


What are you currently reading?

Edna O’ Brien, A memoir of a county girl.

What do you like to do on your day off?

Workout, Hike.  I like to be physically active.

What is your favorite city to travel to?


What word do you hate?

Awesome… overused!

What was your first job?

I was a retail clerk at Halle’s, a department store in Cleveland, Ohio.

What was the worst job you ever had?


If you had a super power, what would it be?


What sound do you love?

The Ocean.


Come meet Debra and preview the next season’s line from baggalini and Sven Designs at our next TRU Show event.