Meet Chris Carpenter

Chris Carpenter pictured with Kendra Terlouw and Eric Morris

As an independent shoe rep who represents 8 – 12 different lines at a time, Chris Carpenter, really knows the market trends in this industry. He  loves his life on the road visiting retail outlets throughout the western United States. We caught up with him at his home as he caught up on some rest and relaxation before his next trip.




Chris, tell me about the lines you represent. 

I represent a broad array of shoe lines. The majority of the lines are from Europe.  They are quality comfort and fashion brands from Italy, Portugal, Spain and Germany. I’m also representing some Chinese brands where the quality and design are continually getting better and better. Basically, I’m always looking for hot, new lines that will fit into my portfolio. I don’t want my brands to overlap or compete with each other. I really enjoy launching new lines in stores and regions they haven’t been before.

How did you get started in this industry?

I started out working in the JC Penney shoe department. I’ve worked at Kids Footlocker and as a shoe department manager at Nordstrom. I moved to southern California and eventually began working for Laurevan Shoe Corp. I thought, ‘I could be selling out there’ and just started doing it.

How long have you been coming to TRU Show?

I’ve been with TRU Show for about 8 years. It’s a great show. For a lot of us shoe reps, it’s the first show of the season. We can use it as a fact finding event. I see what’s hot and what’s not and get a great head start to guide me for the season. There’s a great camaraderie at the show. People look forward to getting together at this show.

I also see more variety in the accounts that come to TRU show and I definitely have more access to the boutique customers.

What do you love about your job?                                               

I love a lot about my job. Working for smaller companies, I can really make a difference. It’s rewarding launching a new line and seeing it grow. I also love to travel to the stores; being on the road, with the buyers, in their stores and getting to know how they do business.


Bare Your Soul

What is your most treasured possession?


What inspires you?

Hard Work

What is your favorite time of day?


What is your favorite musical group or artist?


What are you currently reading?

I always have a copy of MacWorld.  I want to see what’s new at apple that can help with my work.

What do you like to do on your day off?

I race horses.

What is your least favorite word?


What is your favorite city to travel to?

New York. 

Who would play you in a film about your life?

Denzel Washington

What single thing would improve the quality of your life?

More time.

If you had a super power, what would it be?

Save the world from bad.

What sound do you love?

Fresh Snowfall

What are you wearing on your feet?

I wear everything, but right now, I’m wearing flip flops.


Thanks Chris for taking the time to talk with us.

You can catch up with Chris and the lines he represents at one of our upcoming TRU Show Events.

Chris currently represents Coque Terra, Chocolat Blu, Eric Michael, Fidji, Fox River Socks, Klogs, Kravings by Klogs, La Plume, Lirio, RJ Fuzzies, Telic and Worishofer.


Meet Chris Fox at The Shoe Box

The Fox Family at The Shoe Box

Steve,  Ron and Chris Fox

Chris and the Fox Family keep up the tradition of providing excellent footwear to generations at the Shoe Box.

Chris, please tell us a little bit about your store.
The Shoe Box is a family run business. My father, Ron Fox, started this store 28 years ago and it continues to be a family run business with my brother, Steve Fox, and our wives. We are a Men’s and Women’s comfort shoe store with high quality brands such as New Balance, Dansko, Naot, Birkenstock, SAS and others. We are one of the last independent shoe stores in a mall but our customers are very loyal. I like to think of ourselves as being in a hospitality business. We are taking care of people.
What are customers looking for when they come to your store?
Our customers are looking for comfort first and style second. So, when they come to our store we measure feet, the way it used to be done. We want to make sure they have the right fit and we are flexible with trends. We find them a solution for their foot care needs.
What motivates you?
We are not just selling shoes, we are helping people. And we have a strong presence in the community. Our customers know this means something more to us. We are a family in this community, so we support little leagues and school yearbooks. We want to have longevity with our customers.
How long have you been coming to TRU Show?
We’ve been coming since day 1 of TRU Show San Francisco. TRU Show is local to us. We are at the show the entire time, with appointments every hour on the hour. People give us attention at TRU Show. Because it’s a more personal show, we get a lot done. And it is convenient. We stay at the hotel where the show takes place so after show hours, we have a great opportunity to mingle and network with other retailers.

Bare Your Soul

What inspires you?

My family.

What historical figure do you admire?

My Dad, Ron Fox. 

What is your favorite time of day?


What is your favorite book?

The Bible.

What do you like to do on your day off?

We get a day off?

What is your least favorite word?


What city do you like to travel to?

Eugene, Oregon for the scenic beauty.

Who would play you in a film about your life?

Paul Giametti

Was your first job in a shoe store?

(Laughing) No, I was the last kid of 4 and I said I’d never do it.  My first job was a bag boy at a grocery store.

If you had a super power, what would it be?


What are you wearing on your feet?


Thank you Chris for taking the time to talk with us.

You can visit Chris and his family at their store, The Shoe Box, 3401 Dale Street, Modesto, California or Catch him at TRU Show San Francisco.


Meet Karen Smythe


A native to Australia, Karen relocated to California just 4 years ago. With a love for sunshine and the ocean, Karen had no problem making the golden state her home.   She travels throughout the west selling Fit Flop Shoes and exploring different regions of the state.




How did you begin your career in the footwear industry?

I started in this business about 16 years ago working with shoe distributors in Australia and New Zealand. When Fit Flop began in the UK in 2007, the company I worked for became the first international distributor of Fit Flop. After I relocated to the US, I approached Fit Flop and joined them here on the west coast.

Tell me about the Fit Flop Brand…

Fit Flop is a standalone brand. We have a unique place among comfort and fashion styles. The tri-density midsole technology offers support/cushioning similar to a running shoe but it’s also a cute sandal. We have a growing loyal customer base.  Once you become a fan of Fit Flop you’re a fan for life!

What do you love about your job?

I love the travel, the people interaction, the opportunity to be part of the growth of the brand season after season, and helping customers and retailers decide what’s going to work for them.

What has been your experience with TRU Show?

Oh, it’s such a great show. I’ve been to the last 4 shows. It’s a very personal and interactive show. The room format gives me focused attention with the retailers. We can spend more one on one time to plan their order without distractions.


Bare Your Soul

What is your favorite band?

INXS.  They graduated from my school.  Growing up, we’d take off school, go down to their studio and hang out with them.

What inspires you?

People doing extraordinary things against the odds.

What is your favorite time of day?

I’m a morning person… I start fading in the afternoon.

What are you currently reading?

The Gods of Guilt by Michael Connely.

What is your favorite word?


What do you like to do on your day off?

I like to get in the sun and relax.  I’m definitely a beach girl.

What is your favorite city to travel to?

In the US, it would have to be New York.  Of course outside the US, I have to include Sydney because it’s home and my family is there.

Who would play you in a film about your life?

Cate Blanchet.

Do you have a guilty pleasure?

Wine and Chocolate.

What was your first job?

Flipping Burgers.

If you had a super power, what would it be?

I’d like to see the future.

What sound do you love?

Waves crashing.

What are you wearing on your feet?

 My Whirl Fit Flops in Sesame.

Come meet Karen and preview the next season’s line from Fit Flop at our next TRU Show event.