Welcome to TRU Show San Francisco

TRU Show San Francisco

Welcome to TRU Show San Francisco.

Twice a year, TRU Show hosts our footwear and accessory trade show to bring together retailers and wholesalers.  Both buyers and sales reps love this relaxed, comfortable, and convenient setting. You’ll find a wide variety of brands and styles, featuring top women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.  Enjoy this virtual tour of TRU Show San Francisco.

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Registration…

Our quick and easy online registration system allows reps and buyers convenient registration for the show. Even before the show begins, we are anticipating your needs and prepared when you arrive.

Sales Representatives arrive a day or two before the show begins to set up their private suite for meetings with buyers.

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The room layout allows sales reps the opportunity to set up their product displays in the living area of their suite.  Reps can personalize their space with their own shelves, lighting, signs, and logo table cloths.  Additional tables and linens can be rented for more display space.  Individual rooms allow buyers the opportunity to window shop and a private setting to discuss and write orders.

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Let the show begin…

Sunday and Monday the show opens at 9:00 am and buyers are already lined up to preview the next season’s offerings.  Every exhibitor can display a few items from their line in our registration area.  This gives buyers a sneak peek at what they will find in the show rooms.  Team TRU welcomes them in the lobby registration area. With a badge and directory in hand, they are ready to meet with reps and write orders.

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Find What You’re Looking For…

At TRU Show, exhibitors are grouped by their brand niche.  So, buyers will find multiple lines carrying the styles they are searching for all on the same floor.  This also makes it easy for new lines to be discovered.

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Lunch is on us!!!

We provide all of our exhibitors and buyers with a complimentary hot lunch.

After all, it’s no fun shopping on an empty stomach.

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Work should be fun…

One of the many highlights of coming to TRU show is reuniting with TRU friends.  That’s why we invite all of our reps and buyers to take part in a little friendly bowling competition and crazy sock contest.

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Prizes!!!

We don’t want our buyers to go home empty handed.  So, we encourage buyers to explore all the brands and styles at TRU Show and write orders on site.  You might even receive one of the generous prizes TRU show gives out at every show.

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We hope you enjoyed this virtual tour of TRU Show.

We would love to have you join us at our next event.

Exhibitors and buyers can register and find out more at http://trushow.com/

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Meet Lori Markman

Lori and I caught up after her recent trip to Oaxaca, Mexico; a state known for its rich traditions and culture. Her trip coincided with the festival of the Day of the Dead, a time to honor the lives of ancestors that have passed. Celebrating life and living with a purpose is a conscious choice of Lori’s. Join us as we talk about the work Lori does for TOMS.

 

 

 

Tell me a little about your career and how you began working with TOMS.

I’ve worked in the women’s clothing industry for 35 years. TOMS is a unique brand with a distinctive niche in the shoe and clothing industry. When they launched, they looked for sales professionals who understood the close relationship between clothing, shoes, and fashion. At the time I began working with TOMS, there was just one silhouette, the slip on apalgata. Now, TOMS is a full-fledged shoe and accessory brand with a range of styles, materials, and updated labeling. With these enhancements and upscale styles, the finer contemporary boutiques are also now selling TOMS. Working with TOMS is different than just selling shoes. My work with TOMS has a purpose. It has influenced me to choose lines that are socially responsible and give my work meaning.

Can you tell me more about TOMS corporate mission?

The founder of TOMS, Blake Mycoskie, is a different kind of entrepreneur. He has an interesting business mind that is focused on how TOMS can affect change in 3rd world countries and for those in need in the USA. By now, most consumers understand the One for One business model. For every shoe purchased, TOMS gives a pair of shoes to a child in need. TOMS has given out over 35 million pairs to date! Most people don’t know that a 3rd of the shoes we give back are actually produced in the same country were they are given. That means, TOMS is not only giving shoes to children in need; their parents are getting jobs in our factories! And TOMS doesn’t just give a pair of shoes one time, they give that same child a new pair of shoes approximately every 6 months as they grow. That enables them to attend school and get a full education! The business model has to be sustainable, and that is why we have so many new styles and products, so that we can continue to give for generations to come.

It’s not just about shoes. TOMS portfolio of products continues to grow. Their eyewear line provides sight to someone in need by giving prescription glasses, simple medical treatment, or cataract surgery. Their new handbag division helps provide prenatal care to pregnant woman. And…TOMS coffee provides water in regions that don’t have access to safe, clean drinking water.

That’s really inspiring… you must love going to work!

After many years working as a sales rep, I am reinvigorated by work that has a purpose. Working with TOMS has influenced me to choose socially responsible lines to represent. It gives my work a deeper meaning.

I think that the Giving Trips are one of the most amazing benefits working with TOMS. You actually see what we do and how it affects families. We never just drop off a box of shoes. Someone from TOMS, or another NGO, actually gets to look in the eyes of a child and put the shoes on their feet. Having the mother thanks us personally is amazing.

Representing TOMS means long hours, many detailed reports, and accountability. I am ready and willing to jump through hoops because I know that my work is making a huge difference to people in need.

We are happy you’ve brought TOMS to TRUShow… what has been your experience coming to TRU?                                              

I’ve been with TRU Show for about 6 years. It’s a terrific show, and I am so impressed how well it is managed.

It is very well attended, and the location and set up make it convenient for buyers to shop. I get exposed to a lot of stores that I wouldn’t normally have the opportunity to work with.


Bare Your Soul

What is your most treasured possession?

My cat, Ziggy.

What inspires you?

I am motivated by my own momentum and reputation in the industry.  The desire to continue to do the best for my customers by providing good service, represent a great product and help them continue to run a successful business.

What is your favorite time of day?

Mornings.  My quiet time with Ziggy before the day gets going, and a bit of yoga to start the day makes me very happy.

Also, my alone time, in my office, at the end of the day, when the phones have stopped ringing and I can merchandise and regroup.

What are you currently reading?

I just finished the autobiography of Graham Nash, Wild Tales; which recalls my musical roots.  Now, I’m reading a book about sustainability in the fashion industry called, Wear No Evil

What do you like to do on your day off?

Drive my 1950 Chrysler Imperial, Agnes, anywhere.

What is your favorite city to travel to?

Seattle, Washington. 

Who would play you in a film about your life?

Susan Sarandon.

If you had a super power, what would it be?

Travel through space without getting on a plane.  I fly way too much, and travel too little…

What is your guilty pleasure?

Being lazy.  Watching T.V.

What sound do you love?

The clanking of pool table balls, and the Ocean.

What is your favorite pair of shoes?

My LAMB boots by Gwen Stefani.

 

Thank you Lori for taking the time to share and inspire us.  You can catch up with Lori and the latest from TOMS at one of our upcoming TRU Show events.