Celebrate TRU 10 With Us!

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We bring over 300 brands to local retailers in a relaxed, comfortable, convenient setting. You’ll find a wide variety of lines and styles, featuring top brands of women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.

At TRU Show, styles come and go… and come back again.  Some things have changed and some things never will.  As we celebrate our 10 year Anniversary, we take a look at what has changed and where we are going…

What has always been consistent at TRU Show?

At TRU Show our mission and values have never changed.  We strive to provide the best show, at the best price, with the best interests of our industry in mind.

We value the relationships with our exhibitors and buyers.  And that shows in the customer service we provide from the moment they arrive at registration, through the hospitality during the show, and ends with prizes and recognition awarded at the end of the show.

The success of our exhibitors and retailers is our top priority.  We know that providing a private, distraction free environment allows buyers and reps to make successful business decisions when placing their orders.

          

There have been a lot of changes in the industry, how has TRU stayed ahead of the trends?

Exhibitors and retailers alike would tell you that automation has changed the landscape of their business and it has changed ours as well.  TRU Show was the first trade show with a dedicated website and online registration.  Our TRU Souls blog and social media feeds on Twitter and Instagram allows new and existing exhibitors a connection and insight into show layout and agenda.  But, despite an easy online interface, we have maintained a personal presence with all of our attendees.

Flexibility has also been key to our success over the years.  TRU Show regularly evaluates show dates, venues, and new cities to stay in line with the best interests of our industry.  But, San Francisco has been a mainstay and a favorite location on our event calendar.

Where do you see TRU Show headed in the future?

We continue to look to new cities where we can replicate the success of TRU Show San Francisco to other regions.

At TRU Show, we also want to leave a lasting impact on the industry.  Look for TRU Show to lead the way in maintaining best in class support to our retailers and exhibitors.

Any final thoughts as you reflect over the 10 years of TRU?

T.R.U. stands for Traveling Reps United.  The last 10 years have been successful because TRU Reps have consistently come back to TRU season after season, year after year. We also have a large and dependable group of retailers that make TRU Show a key element in their business planning.  All of you are a part of our TRU Souls family.  We are thankful for you and we hope you continue to find success in business and life.

We will be celebrating our 10 year anniversary all year long.  Plan to join us for our next TRU Show celebration this August. Upcoming Events

These are just a few pictures from our TRU Show 10 year, Oscars After Party.