The TRU Experience

As TRU Show San Francisco has come and gone until August, we reflect on February’s show. At TRU we like to keep not only our exhibitors happy but our buyers as well by offering several amenities to keep everyone coming back each year. We at TRU believe small incentives go a long way! We kicked this show’s Casino theme off with poker inspired cookies and a champagne cocktail as each exhibitor began checking in and setting up their rooms with this season’s new shoes.

 

To continue the casino theme we pulled out all the stops and threw a poker themed party! All exhibitors and buyers were welcome. We brought in several poker tables with dealers from a local San Francisco vendor. Each person who came in received $500 in imitation money that they could cash in for chips & win some sweet raffle prizes at the end of the night. Of course we couldn’t have a poker party without a bar and lots of sweet treats. To make the casino party even more special we got to celebrate a 40th Birthday! Our fabulous exhibitor Chris Carpenter got to celebrate his 40th with all of his shoe friends & of course we had to have a small set of decorations and photos in his honor.

It wouldn’t be TRU show if we didn’t have our drink carts circling around each floor on the first day of the show. This is a great way for our TRU girls to meet some of the exhibitors & buyers while sipping on a refreshing glass of wine or beer. As always we provide lunch both days of the show. To sweeten up the last day of the show we brought out some delicious flavored popcorn in the late afternoon. With an array of flavors, this sweet treat ended the show on a high note.

TRU Show is our passion and we wouldn’t be where we are today without are exhibitor friends and buyers. We feel just the small amount we can do them for them hopefully goes a long way. We hope everyone leaves feeling like it wasn’t just another work weekend but a mini vacation with fun, friends and shoes!

Italian Craftsmanship Meets the Global Fashion Marketplace

As we near our 10 year anniversary of TRU Show, it’s fascinating to look back and note all the changes in the footwear industry. Fast forward to today, where shoe retailers and reps have to be on their toes to thrive in a global economy that is driven by the constant flow of information to consumers. So, I think our next interview will be interesting for everyone trying to ride the tide of the footwear and fashion industry. David Clementoni’s entrepreneurial spirit and love for the art of shoemaking in his country gave birth to the idea for his company, Italian Artisan.

Tell us how Italian Artisan came to be…

I recognized a business need between small luxury buyers and high quality Italian manufacturers.

Italian ArtisanBuyers of luxury fashion for department or boutique stores are increasingly eager to find something that will differentiate them from their competitors. Exclusively designed and manufactured fashion pieces allow them to sharpen their product offerings to clients. In fact, even large established high-end fashion brands are at risk of losing their appeal because of a widespread shift to mass production and industrialization. Made in Italy products continue to carry the reputation of high fashion, high quality. But it can be difficult for buyers to find and communicate with these high-quality manufacturers.

At the same time, the vast majority of Italian Manufacturers of Excellence find it hard to reach out to international markets due to a number of factors, including limited scarpa-finitaknowledge of international business best practices and language barriers. Still, they are eager to find new revenue streams outside Italy, across flourishing international markets. Italian Artisan simplifies this process for both sides.

Tell be about the range of products available to buyers?

Our buyers have access to designs in men’s and women’s high fashion footwear as well as a large accessory line including, leather wallets, cases, and a large collection of bags. We have over 450 bags in collection. The magic of our short design cycles is that new collections can be added all the time. Small manufacturers have the flexibility to produce designs with a 4-6 week lead time.

How did you get started developing your company?

David ClementoniIn June 2013, I decided to leave my family business (www.clementoni.com), to pursue the entrepreneurial adventure of helping the internationalization of small Made in Italy manufacturers.

A chance encounter with my business partner, Andrea, a computer engineer with more than 20 years of experience, was instrumental. My managerial skills and internationalization know-how and Andrea’s technological and programming skills were the right mix for the realization of Italian Artisan.

How does Italian Artisan connect retail stores in America to Italian Manufacturers?

Italian Artisan is a powerful, yet easy-to-use B2B web platform that enables connections and transactions between Buyers and Manufacturers. The business process between parties becomes exceptionally efficient, effective and fast.

Buyers choose from a wide range and variety of top of the line Italian fashion goods—they can even define their own unique, dream collection and get it done in three easy steps.

Manufacturers raise their visibility significantly to Buyers ready to buy their products. Manufacturers keep doing what they do best while letting Artisan’s platform to do the rest.

Buyers and Manufacturers benefit from an adaptive fast-track process that helps dramatically reduce communication time between parties and helps them close transactions easily.

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Thank you, David, for sharing this exciting news. Your platform is connecting retailers to a world of opportunity, allowing them to create the kind of unique footwear portfolio their customers are looking for.

If you are interested in learning more or placing an order with Italian Artisan, contact David at http://www.italian-artisan.com/

On the Road Again…

road trip 4Hard to believe it’s August already and many of our shoe and accessory reps are hitting the open road to launch Spring 2016 styles.

Make sure to plan your way to TRU Show San Francisco this August 30th and 31st.

Here are our top 5 Tips and Fun Plans to make TRU Show a key stop on your road map.

 

West Road Trip 1. Plan your trip… register for TRU Show.

Exhibitors. Buyers are attending TRU Show from all over the Western United States. With our location close to San Francisco Airport and easy driving routes, many buyers tell us this is THE BEST LOCATION for them to meet with reps and commit to orders for the upcoming season. We still have some rooms available.

Buyers. Registration is available online at www.trushow.com  Once we know you’re coming we’ll have your badges, lunch tickets and directory ready for you.  Check in will be quick and easy!

 

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2. Observe the road signs… At our last show, we launched new signs to make it easy for buyers to find the brands and styles they are looking for. Reps, order your sign today!

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3. Great Destinations. Private Suites are set up by exhibitors to best showcase their new collections. Enjoy the opportunity to discuss products, buyers’ needs and write orders in a relaxed, distraction-free environment. IMG_2005 IMG_1994 IMG_1979 4. Map your visits, discover something new and take home great prizes.road trip 3

A wide variety of styles and new exhibitors await you.  We always encourage buyers to take a look at a brand they’ve never seen before. So, this year we are launching a fun new game called ROAD TRIP. Buyers are rewarded points for visits with brands they currently carry, new brands they are considering and for all orders written at the show. All this adds up to a chance to win one of our four giveaways for a getaway!IMG_19625. Refuel at the Farmer Stand and Roadside Pit Stops.

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As always, TRU Show plans to take good care of our guests. Please join us at our roadside Farmer’s Stand and Pit Stops to refuel to keep your engines running strong. Gas Station Hope to see you on the open road at TRU Show San Francisco, August 30th and 31st. XOXO, Team TRU