Celebrate TRU 10 With Us!

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We bring over 300 brands to local retailers in a relaxed, comfortable, convenient setting. You’ll find a wide variety of lines and styles, featuring top brands of women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.

At TRU Show, styles come and go… and come back again.  Some things have changed and some things never will.  As we celebrate our 10 year Anniversary, we take a look at what has changed and where we are going…

What has always been consistent at TRU Show?

At TRU Show our mission and values have never changed.  We strive to provide the best show, at the best price, with the best interests of our industry in mind.

We value the relationships with our exhibitors and buyers.  And that shows in the customer service we provide from the moment they arrive at registration, through the hospitality during the show, and ends with prizes and recognition awarded at the end of the show.

The success of our exhibitors and retailers is our top priority.  We know that providing a private, distraction free environment allows buyers and reps to make successful business decisions when placing their orders.

          

There have been a lot of changes in the industry, how has TRU stayed ahead of the trends?

Exhibitors and retailers alike would tell you that automation has changed the landscape of their business and it has changed ours as well.  TRU Show was the first trade show with a dedicated website and online registration.  Our TRU Souls blog and social media feeds on Twitter and Instagram allows new and existing exhibitors a connection and insight into show layout and agenda.  But, despite an easy online interface, we have maintained a personal presence with all of our attendees.

Flexibility has also been key to our success over the years.  TRU Show regularly evaluates show dates, venues, and new cities to stay in line with the best interests of our industry.  But, San Francisco has been a mainstay and a favorite location on our event calendar.

Where do you see TRU Show headed in the future?

We continue to look to new cities where we can replicate the success of TRU Show San Francisco to other regions.

At TRU Show, we also want to leave a lasting impact on the industry.  Look for TRU Show to lead the way in maintaining best in class support to our retailers and exhibitors.

Any final thoughts as you reflect over the 10 years of TRU?

T.R.U. stands for Traveling Reps United.  The last 10 years have been successful because TRU Reps have consistently come back to TRU season after season, year after year. We also have a large and dependable group of retailers that make TRU Show a key element in their business planning.  All of you are a part of our TRU Souls family.  We are thankful for you and we hope you continue to find success in business and life.

We will be celebrating our 10 year anniversary all year long.  Plan to join us for our next TRU Show celebration this August. Upcoming Events

These are just a few pictures from our TRU Show 10 year, Oscars After Party.

Welcome to TRU Show San Francisco

TRU Show San Francisco

Welcome to TRU Show San Francisco.

Twice a year, TRU Show hosts our footwear and accessory trade show to bring together retailers and wholesalers.  Both buyers and sales reps love this relaxed, comfortable, and convenient setting. You’ll find a wide variety of brands and styles, featuring top women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.  Enjoy this virtual tour of TRU Show San Francisco.

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Registration…

Our quick and easy online registration system allows reps and buyers convenient registration for the show. Even before the show begins, we are anticipating your needs and prepared when you arrive.

Sales Representatives arrive a day or two before the show begins to set up their private suite for meetings with buyers.

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The room layout allows sales reps the opportunity to set up their product displays in the living area of their suite.  Reps can personalize their space with their own shelves, lighting, signs, and logo table cloths.  Additional tables and linens can be rented for more display space.  Individual rooms allow buyers the opportunity to window shop and a private setting to discuss and write orders.

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Let the show begin…

Sunday and Monday the show opens at 9:00 am and buyers are already lined up to preview the next season’s offerings.  Every exhibitor can display a few items from their line in our registration area.  This gives buyers a sneak peek at what they will find in the show rooms.  Team TRU welcomes them in the lobby registration area. With a badge and directory in hand, they are ready to meet with reps and write orders.

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Find What You’re Looking For…

At TRU Show, exhibitors are grouped by their brand niche.  So, buyers will find multiple lines carrying the styles they are searching for all on the same floor.  This also makes it easy for new lines to be discovered.

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Lunch is on us!!!

We provide all of our exhibitors and buyers with a complimentary hot lunch.

After all, it’s no fun shopping on an empty stomach.

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Work should be fun…

One of the many highlights of coming to TRU show is reuniting with TRU friends.  That’s why we invite all of our reps and buyers to take part in a little friendly bowling competition and crazy sock contest.

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Prizes!!!

We don’t want our buyers to go home empty handed.  So, we encourage buyers to explore all the brands and styles at TRU Show and write orders on site.  You might even receive one of the generous prizes TRU show gives out at every show.

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We hope you enjoyed this virtual tour of TRU Show.

We would love to have you join us at our next event.

Exhibitors and buyers can register and find out more at http://trushow.com/

Meet Ken Sollie

Ken Sollie

First appearance gives you the impression Ken grew up on the California coast, surfing in the sunshine. So, it surprised me to learn that he was born in southern Alabama before moving to Alaska as a child. A career in the shoe industry gave Ken the opportunity to make his way to the golden coast and have the lifestyle that includes all the things that matter most to him. I caught up with Ken, at his home, on one of those rare days in between trade shows and meetings with buyers.

How did you get your start in the shoe industry?

I got my start working at Nordstrom in Anchorage, Alaska. I began the trade stocking shelves.  Eventually, I worked my way up to shoe department manager.   When the opportunity arose, I moved from Alaska to open and manage Nordstrom shoe departments throughout Southern California and eventually became a buyer for the department store.  After about 15 years, I became a rep  and began selling lines to retailers.

I enjoy working with independent, family owned and operated stores. My experience gives me the ability to consult with buyers and shop owners on their business management, merchandising, and window displays.   I have a responsibility to them because I can affect their business for good or bad. So, it’s never about just getting the order. I want to be more than a one hit wonder in their stores. I want to have a lasting presence there.

Tell me more about the brand you currently represent?

I represent Latigo, a label under the Footwear Unlimited Company. Latigo embodies vintage, chic designs and a cool, raw, leather vibe.   It weaves together superior materials, stylish design and lasting comfort. The company is managed by a father/son team with solid Midwestern values and a respect for family.   It’s a great company.

What do you love about your job?

I love a lot about my job; the friendships I’ve developed with retailers and wholesalers, the travel to stores and tradeshows and helping stores achieve success. At the heart of it, it is a business that connects people. I like to be out there talking to people. I get to do that every day in this job.

How long have you been coming to TRU Show?                                               

I’ve been coming to TRU Show since its beginning. It’s a unique show that really provides a space for independent merchandisers. The show is organized by similar brand styles. So, retailers can easily browse new brands for their stores. The show layout with individual show rooms reminds me of the days when stores advertised with big window displays. Each exhibitor can set up their room to show off their lines and the retailers get to window shop the whole show.

What has been the biggest change in the shoe industry since you began?                                               

The Internet. Stores have to evolve to compete in the age of internet retailers. While the brick and mortar stores can provide excellent customer service, their customers are also prepared to shop for the best price. So, stores need to be better informed who they are competing with for the best retail price.


Bare Your Soul

What is your most treasured possession?

I don’t place much value in material things.  The most valuable thing to me is my family.

What inspires you?

Happiness.

What is your favorite time of day?

Mornings.

What historical figure would you like to meet?

Elvis.

What are you currently reading?

Unbroken, by Laura Hillenbrand.

What is your least favorite word?

Yeah.

What is your favorite city to travel to?

Seattle. 

Who would play you in a film about your life?

Bruce Willis.

If you had a super power, what would it be?

Breathing Underwater.

What would you do on a day off?

Go Surfing.

What is your guilty pleasure?

Red Wine.

Where was your first job?

McDonald’s.

What sound do you love?

The Ocean.

What is your favorite pair of shoes?

My OluKai’s.

 

Thanks Ken for taking the time to talk with us.  Catch up with Ken and view the Latigo Brand at our next TRU Show event.

Meet Chris Fox at The Shoe Box

The Fox Family at The Shoe Box

Steve,  Ron and Chris Fox

Chris and the Fox Family keep up the tradition of providing excellent footwear to generations at the Shoe Box.

Chris, please tell us a little bit about your store.
The Shoe Box is a family run business. My father, Ron Fox, started this store 28 years ago and it continues to be a family run business with my brother, Steve Fox, and our wives. We are a Men’s and Women’s comfort shoe store with high quality brands such as New Balance, Dansko, Naot, Birkenstock, SAS and others. We are one of the last independent shoe stores in a mall but our customers are very loyal. I like to think of ourselves as being in a hospitality business. We are taking care of people.
What are customers looking for when they come to your store?
Our customers are looking for comfort first and style second. So, when they come to our store we measure feet, the way it used to be done. We want to make sure they have the right fit and we are flexible with trends. We find them a solution for their foot care needs.
What motivates you?
We are not just selling shoes, we are helping people. And we have a strong presence in the community. Our customers know this means something more to us. We are a family in this community, so we support little leagues and school yearbooks. We want to have longevity with our customers.
How long have you been coming to TRU Show?
We’ve been coming since day 1 of TRU Show San Francisco. TRU Show is local to us. We are at the show the entire time, with appointments every hour on the hour. People give us attention at TRU Show. Because it’s a more personal show, we get a lot done. And it is convenient. We stay at the hotel where the show takes place so after show hours, we have a great opportunity to mingle and network with other retailers.


Bare Your Soul

What inspires you?

My family.

What historical figure do you admire?

My Dad, Ron Fox. 

What is your favorite time of day?

Morning.

What is your favorite book?

The Bible.

What do you like to do on your day off?

We get a day off?

What is your least favorite word?

Can’t.

What city do you like to travel to?

Eugene, Oregon for the scenic beauty.

Who would play you in a film about your life?

Paul Giametti

Was your first job in a shoe store?

(Laughing) No, I was the last kid of 4 and I said I’d never do it.  My first job was a bag boy at a grocery store.

If you had a super power, what would it be?

Flying.

What are you wearing on your feet?

Tsubo.

Thank you Chris for taking the time to talk with us.

You can visit Chris and his family at their store, The Shoe Box, 3401 Dale Street, Modesto, California or Catch him at TRU Show San Francisco.