On the Road Again…

road trip 4Hard to believe it’s August already and many of our shoe and accessory reps are hitting the open road to launch Spring 2016 styles.

Make sure to plan your way to TRU Show San Francisco this August 30th and 31st.

Here are our top 5 Tips and Fun Plans to make TRU Show a key stop on your road map.

 

West Road Trip 1. Plan your trip… register for TRU Show.

Exhibitors. Buyers are attending TRU Show from all over the Western United States. With our location close to San Francisco Airport and easy driving routes, many buyers tell us this is THE BEST LOCATION for them to meet with reps and commit to orders for the upcoming season. We still have some rooms available.

Buyers. Registration is available online at www.trushow.com  Once we know you’re coming we’ll have your badges, lunch tickets and directory ready for you.  Check in will be quick and easy!

 

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2. Observe the road signs… At our last show, we launched new signs to make it easy for buyers to find the brands and styles they are looking for. Reps, order your sign today!

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3. Great Destinations. Private Suites are set up by exhibitors to best showcase their new collections. Enjoy the opportunity to discuss products, buyers’ needs and write orders in a relaxed, distraction-free environment. IMG_2005 IMG_1994 IMG_1979 4. Map your visits, discover something new and take home great prizes.road trip 3

A wide variety of styles and new exhibitors await you.  We always encourage buyers to take a look at a brand they’ve never seen before. So, this year we are launching a fun new game called ROAD TRIP. Buyers are rewarded points for visits with brands they currently carry, new brands they are considering and for all orders written at the show. All this adds up to a chance to win one of our four giveaways for a getaway!IMG_19625. Refuel at the Farmer Stand and Roadside Pit Stops.

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As always, TRU Show plans to take good care of our guests. Please join us at our roadside Farmer’s Stand and Pit Stops to refuel to keep your engines running strong. Gas Station Hope to see you on the open road at TRU Show San Francisco, August 30th and 31st. XOXO, Team TRU

Welcome to TRU Souls

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At TRU Show we love our family of sales professionals, buyers, and retailers that make our shoe and accessory trade show a success. It’s a pleasure to work with these men and women and we look forward to meeting up with them at our shows in San Francisco, Denver, Honolulu, and on the road. So, join us as we get to know the TRU Souls of this business, how they got their start, what inspires them, their first job and more…
XOXO, Kendra and Melissa

 

Just for fun, we thought we’d interview each other to give you an idea of what TRU Souls is all about.

Kendra, tell us about TRU Show and what makes it different from other trade shows.

TRU Show provides an intimate, relaxed setting that is unequaled in the industry.  We provide a distraction-free zone so buyers and reps can focus on the business at hand.
Every attendee is special to us and we work hard to make them feel that way.  We take every suggestion seriously and do our best to accommodate.

 How long have you been managing TRU Show?

Since I joined TRU Show in January 2010, we’ve done a  lot of behind the scenes upgrading to our database, which allows us better tools to communicate with each rep and buyer and to streamline the registration process.
With a friendly, efficient staff, we’ve made onsite registration easier so reps have everything they need to set up and buyers know exactly where they are going.  We’ve also done a lot to change the look of TRU Show, always striving to keep it fresh and modern.

What do you love about your job?

That’s easy,  the relationships I’ve made in this industry.  TRU Show gathers a wonderful network of professionals.  It’s a family that I look forward to seeing each season.

Melissa, what is your role at TRU Show?
My job is to promote and build on the unique qualities that make TRU Show ‘the shoe and accessory trade show’ our family of retailers, buyers, and reps look forward to attending each season. Working with our website and social media outlets, I want to tell the story of TRU Show…Where we’ve been, where we are going, and who is going with us.
I am also part of Team TRU, a professional administrative sales support service we offer to busy sales reps.  These services help free up their time to be where they want to be – in front of their customers.


Bare Your Soul
Here’s just a sample of questions we might ask.

What inspires you?
Kendra (KT): Hard work and people that do for others
Melissa (MM): Acts of Kindness

 
What is your favorite time of day?
KT: Dusk
MM: Happy Hour

What are you currently reading?
KT: I can’t tell you…
MM: Fall of Giants by Ken Follett

What is your least favorite word?
 KT: Goodbye
MM: Hate

What is your favorite city to travel to?
KT: Paris, France
MM: Florence, Italy

Who would play you in a film about your life?
KT: Stacy Keibler #smackdown
MM: Sandra Bullock

What is your guilty pleasure?
KT: Hashtagging
MM: Chocolate

What was your first job?
KT: Wiping down the tanning beds in a tanning salon #disgusting
MM: Washing dishes in my parents’ coffee shop diner

What sound do you love? 
KT: Music…all kinds…all day
MM: Belly Laughs

What was your worst job?
KT: A newspaper route. I hate mornings. #walkingdead
MM: Working in a wholesale nursery, I really struggled with the Latin names for all the plants.

What is something that might surprise us to know about you?
KT: I won the bike rodeo in the 5th grade.
MM: I’m obsessed with Formula1 racing. #maclaren #teambutton

If you had a superpower, what would it be?
KT: Teleporting
MM: Making time slow down and speed up

What is your favorite pair of shoes? 
KT: My Vince Camuto Effel Sandal
MM: This season… My Mia Huarache Flats

Now read below one of our first TRU Soul interviews with Kip Odermatt (road warrior and retail guru). Enjoy!