Meet Chris Fox at The Shoe Box

The Fox Family at The Shoe Box

Steve,  Ron and Chris Fox

Chris and the Fox Family keep up the tradition of providing excellent footwear to generations at the Shoe Box.

Chris, please tell us a little bit about your store.
The Shoe Box is a family run business. My father, Ron Fox, started this store 28 years ago and it continues to be a family run business with my brother, Steve Fox, and our wives. We are a Men’s and Women’s comfort shoe store with high quality brands such as New Balance, Dansko, Naot, Birkenstock, SAS and others. We are one of the last independent shoe stores in a mall but our customers are very loyal. I like to think of ourselves as being in a hospitality business. We are taking care of people.
What are customers looking for when they come to your store?
Our customers are looking for comfort first and style second. So, when they come to our store we measure feet, the way it used to be done. We want to make sure they have the right fit and we are flexible with trends. We find them a solution for their foot care needs.
What motivates you?
We are not just selling shoes, we are helping people. And we have a strong presence in the community. Our customers know this means something more to us. We are a family in this community, so we support little leagues and school yearbooks. We want to have longevity with our customers.
How long have you been coming to TRU Show?
We’ve been coming since day 1 of TRU Show San Francisco. TRU Show is local to us. We are at the show the entire time, with appointments every hour on the hour. People give us attention at TRU Show. Because it’s a more personal show, we get a lot done. And it is convenient. We stay at the hotel where the show takes place so after show hours, we have a great opportunity to mingle and network with other retailers.

Bare Your Soul

What inspires you?

My family.

What historical figure do you admire?

My Dad, Ron Fox. 

What is your favorite time of day?


What is your favorite book?

The Bible.

What do you like to do on your day off?

We get a day off?

What is your least favorite word?


What city do you like to travel to?

Eugene, Oregon for the scenic beauty.

Who would play you in a film about your life?

Paul Giametti

Was your first job in a shoe store?

(Laughing) No, I was the last kid of 4 and I said I’d never do it.  My first job was a bag boy at a grocery store.

If you had a super power, what would it be?


What are you wearing on your feet?


Thank you Chris for taking the time to talk with us.

You can visit Chris and his family at their store, The Shoe Box, 3401 Dale Street, Modesto, California or Catch him at TRU Show San Francisco.



Meet Mark Napior

It’s a typical Sunny California Day. Mark is pumped full of caffeine, the trunks of Naot samples are packed and he’s ready for the 4 hour drive home from Visalia to Sacramento. He’s eager to get back to his wife and precious little girl. As he embarked on this long, lonely journey home; he plugged in his Bluetooth and took some time to chat with me about his life in the shoe business.


How long have you been in the shoe business?

It’s been 7 years now. I was representing some outdoor sport companies and also working part-time in an office job when a colleague introduced me to the Naot rep in Northern California who was getting ready to retire.  I’ve been with Naot ever since.”

Tell me about Naot.  What makes their shoes unique in the industry?

The Naot Company is based in Israel. Since 1942, they’ve designed and manufactured sandals, clogs, boots, and work shoes out of their factory in Israel. They don’t outsource their manufacturing. They differentiate themselves from other comfort shoes because of the unique “negative” foot bed. Similar to stepping on sand, they are soft, absorb shock and alleviate pain. Travel reviews have picked Naot as “the one shoe to take on vacation” because they provide all day comfort and are fashionable enough to wear into the evening.

They also listen to their retailers about product design and ideas.  I just came back from a design meeting where they invited a small selection of reps and retailers to choose the styles and colors for 2015.  My retailer, who has one small store but does a good business with Naot, was blown away at the amount of input that they were able to give towards the new line.  It was amazing to be able to be part of that process with one of my retailers.

What do you love about your job?                                               

I love to work with the small, local retail stores. I have great relationships with store owners. Every day and every store is different. I enjoy the opportunity to serve each shop’s unique needs.

How long have you been coming to TRU Show?

It’s been about 7 years. TRU Show is more relaxed than the big national shows. It’s more personal and a hands-on place to work with people outside their stores. I also love being around other sales reps.

Bare Your Soul

What is your most treasured possession?

My Daughter, SaraBeth

What inspires you?

People pursuing their passion

What historical figure do you admire?

Theodore Roosevelt

What is your favorite time of day?

Early Morning! I like to get up and get things done!

What is your least favorite word?


What are you currently reading?

START by Jon Acuff.  He is, hands down, the most real and relatable motivational author I’ve ever read.

What do you like to do on your day off?

Spending time with my wife and daughter

What is your favorite city to travel to?

Amador City, it’s an hour away from home, but there is a restaurant there called Buffalo Chips that makes the most incredible pie. 

Who would play you in a film about your life?

I’ve been told that I look like Ryan Gosling.  But, I’d probably say that Jim Parsons (Sheldon from Big Bang Theory) is a better representation of me.

What was your first job?

I was a paper boy.  I loved getting up early.

What was the worst job you ever had?

I temped at a bulk mail office.  I spent a whole day stuffing envelopes too small for their contents.

If you had a super power, what would it be?

What makes you think I don’t have a superpower?  But, I can’t tell you what it is… it’s more powerful if I keep it a secret.

Do you have a guilty pleasure?

Listening to the Beastie Boys

What are you wearing on your feet?

Naot of course!


Come meet Mark and preview the Naot line at our next TRU Show event