Meet David Young

David Young was on the road visiting retailers between Los Angeles and San Luis Obispo when I caught up with him to ask a few questions about the shoe business and his role as a salesperson for Frye Men’s shoes and accessories. A native to Northern California, David now resides with his family in San Diego County. He is regularly on the road visiting his clients up and down the Golden Coast.

How long have you been in the shoe business?
I started in this industry 38 years ago.

And, where did you get your start?
Selling shoes at Macy’s department store!

Tell us about the Frye Brand.
I have represented multiple shoe lines in women’s footwear for quite a while. More recently, I’ve been representing Frye men’s shoes and accessories. The Frye Company is one of the oldest US manufacturers of boots and shoes. They opened their doors in 1863 and last year celebrated their 150th anniversary. In that time, they pioneered new materials, patterns, and even invented new machinery for making their shoes. Their style and craftsmanship have come to represent classic American style. Their mission has always been the same, “to make the best-looking, hardest-working, longest-lasting shoes and leather goods.”

What do you love about your job?
It’s great to interact with the customer and build great working relationships. As I get to know each buyer, their store, and their customer base, I can help them assort product offerings tailored to each client. Strong client relationships and customer satisfaction are what drive me.

How long have you been coming to TRU Show?
I’ve been going to TRU Show for 6 years. It’s a great, comfortable place to meet with clients. They can get away from their stores and really spend time looking at product and making decisions. TRU Show is also a great place to meet new customers that come to the show.

Bare Your Soul

What is your most treasured possession?

My family (David is married with two boys.)

What inspires you?

Hard Work, Getting the job done!

What historical figure do you admire?

Jackie Robinson (David is a baseball fanatic.  His favorite team…the San Francisco Giants)

What is your favorite time of day?


What is your least favorite word?


What do you like to do on your day off?

Rest and relaxation with the family

What is your favorite city to travel to?

San Francisco

Who would play you in a film about your life?

Damon Wayans

What was your first job?

Flipping burgers at McDonald’s

What was the worst job you ever had?

I was a forklift driver.

If you had a super power, what would it be?

I’d want to be able to heal the sick.

What are you wearing on your feet?

Frye’s Phillip Harness Boots


Come meet David and see the FRYE brand at our next TRU Show event


Meet Kip Odermatt

Kip Odermatt

Kip Odermatt’s decades of experience as both a shoe sales representative and retailer make him the perfect professional to interview for our very first TRU Souls featurette. He currently owns and operates 3 stores in the Stockton/Modesto area of northern California. We caught up with Kip as he cruised the open road in his RV between the Rocky Mountain Shoe Show in Colorado and Salt Lake City, Utah.

How long have you worked in the shoe industry?
I’ve been a retailer for 35 years and a shoe rep for 20 years. I started out working for Kinney Shoe Stores in 1975.
Tell us a little about your stores.
We opened our doors as a retailer in 2002. I have 3 stores. One is a Foot Solutions Store and the other two are called Shoes That Fit. We sell Euro-comfort brands that offer our customers fashionable comfort shoes with a quality fit; brands such as Finn Comfort, Earth, and Keen. We also work closely with doctors and medical facilities to sell our shoes.
What do you love about your job?
I love the industry and the people, all of the relationships I’ve made over the years. We are all in it together. It’s like a family.
How long have you been coming to TRU Show?
I’ve been with TRU Show since the beginning. It’s a great location. The set up is comfortable for everyone, buyers and exhibitors. And, it’s a great place to reunite with friends.

Bare Your Soul

What are you wearing on your feet?

New Balance

What book are you currently reading?

Things that Matter, by Charles Krauthammer and Killing Jesus, by Bill O’Reilly

What is your least favorite word?


What do you like to do on your day off?

I’d go hiking.

What is your favorite city to travel to?

New Orleans

If you had a super power, what would it be?

I’d like to read minds.

Who would play you in a film about your life?

Patrick Stewart

What was your first job?

I mowed lawns for $10.

Follow Kip on Twitter and Linked In or meet up with him at our next TRU Show event.


Welcome to TRU Souls


At TRU Show we love our family of sales professionals, buyers, and retailers that make our shoe and accessory trade show a success. It’s a pleasure to work with these men and women and we look forward to meeting up with them at our shows in San Francisco, Denver, Honolulu, and on the road. So, join us as we get to know the TRU Souls of this business, how they got their start, what inspires them, their first job and more…
XOXO, Kendra and Melissa


Just for fun, we thought we’d interview each other to give you an idea of what TRU Souls is all about.

Kendra, tell us about TRU Show and what makes it different from other trade shows.

TRU Show provides an intimate, relaxed setting that is unequaled in the industry.  We provide a distraction-free zone so buyers and reps can focus on the business at hand.
Every attendee is special to us and we work hard to make them feel that way.  We take every suggestion seriously and do our best to accommodate.

 How long have you been managing TRU Show?

Since I joined TRU Show in January 2010, we’ve done a  lot of behind the scenes upgrading to our database, which allows us better tools to communicate with each rep and buyer and to streamline the registration process.
With a friendly, efficient staff, we’ve made onsite registration easier so reps have everything they need to set up and buyers know exactly where they are going.  We’ve also done a lot to change the look of TRU Show, always striving to keep it fresh and modern.

What do you love about your job?

That’s easy,  the relationships I’ve made in this industry.  TRU Show gathers a wonderful network of professionals.  It’s a family that I look forward to seeing each season.

Melissa, what is your role at TRU Show?
My job is to promote and build on the unique qualities that make TRU Show ‘the shoe and accessory trade show’ our family of retailers, buyers, and reps look forward to attending each season. Working with our website and social media outlets, I want to tell the story of TRU Show…Where we’ve been, where we are going, and who is going with us.
I am also part of Team TRU, a professional administrative sales support service we offer to busy sales reps.  These services help free up their time to be where they want to be – in front of their customers.

Bare Your Soul
Here’s just a sample of questions we might ask.

What inspires you?
Kendra (KT): Hard work and people that do for others
Melissa (MM): Acts of Kindness

What is your favorite time of day?
KT: Dusk
MM: Happy Hour

What are you currently reading?
KT: I can’t tell you…
MM: Fall of Giants by Ken Follett

What is your least favorite word?
 KT: Goodbye
MM: Hate

What is your favorite city to travel to?
KT: Paris, France
MM: Florence, Italy

Who would play you in a film about your life?
KT: Stacy Keibler #smackdown
MM: Sandra Bullock

What is your guilty pleasure?
KT: Hashtagging
MM: Chocolate

What was your first job?
KT: Wiping down the tanning beds in a tanning salon #disgusting
MM: Washing dishes in my parents’ coffee shop diner

What sound do you love? 
KT: Music…all kinds…all day
MM: Belly Laughs

What was your worst job?
KT: A newspaper route. I hate mornings. #walkingdead
MM: Working in a wholesale nursery, I really struggled with the Latin names for all the plants.

What is something that might surprise us to know about you?
KT: I won the bike rodeo in the 5th grade.
MM: I’m obsessed with Formula1 racing. #maclaren #teambutton

If you had a superpower, what would it be?
KT: Teleporting
MM: Making time slow down and speed up

What is your favorite pair of shoes? 
KT: My Vince Camuto Effel Sandal
MM: This season… My Mia Huarache Flats

Now read below one of our first TRU Soul interviews with Kip Odermatt (road warrior and retail guru). Enjoy!