Lori and I caught up after her recent trip to Oaxaca, Mexico; a state known for its rich traditions and culture. Her trip coincided with the festival of the Day of the Dead, a time to honor the lives of ancestors that have passed. Celebrating life and living with a purpose is a conscious choice of Lori’s. Join us as we talk about the work Lori does for TOMS.
Tell me a little about your career and how you began working with TOMS.
I’ve worked in the women’s clothing industry for 35 years. TOMS is a unique brand with a distinctive niche in the shoe and clothing industry. When they launched, they looked for sales professionals who understood the close relationship between clothing, shoes, and fashion. At the time I began working with TOMS, there was just one silhouette, the slip on apalgata. Now, TOMS is a full-fledged shoe and accessory brand with a range of styles, materials, and updated labeling. With these enhancements and upscale styles, the finer contemporary boutiques are also now selling TOMS. Working with TOMS is different than just selling shoes. My work with TOMS has a purpose. It has influenced me to choose lines that are socially responsible and give my work meaning.
Can you tell me more about TOMS corporate mission?
The founder of TOMS, Blake Mycoskie, is a different kind of entrepreneur. He has an interesting business mind that is focused on how TOMS can affect change in 3rd world countries and for those in need in the USA. By now, most consumers understand the One for One business model. For every shoe purchased, TOMS gives a pair of shoes to a child in need. TOMS has given out over 35 million pairs to date! Most people don’t know that a 3rd of the shoes we give back are actually produced in the same country were they are given. That means, TOMS is not only giving shoes to children in need; their parents are getting jobs in our factories! And TOMS doesn’t just give a pair of shoes one time, they give that same child a new pair of shoes approximately every 6 months as they grow. That enables them to attend school and get a full education! The business model has to be sustainable, and that is why we have so many new styles and products, so that we can continue to give for generations to come.
It’s not just about shoes. TOMS portfolio of products continues to grow. Their eyewear line provides sight to someone in need by giving prescription glasses, simple medical treatment, or cataract surgery. Their new handbag division helps provide prenatal care to pregnant woman. And…TOMS coffee provides water in regions that don’t have access to safe, clean drinking water.
That’s really inspiring… you must love going to work!
After many years working as a sales rep, I am reinvigorated by work that has a purpose. Working with TOMS has influenced me to choose socially responsible lines to represent. It gives my work a deeper meaning.
I think that the Giving Trips are one of the most amazing benefits working with TOMS. You actually see what we do and how it affects families. We never just drop off a box of shoes. Someone from TOMS, or another NGO, actually gets to look in the eyes of a child and put the shoes on their feet. Having the mother thanks us personally is amazing.
Representing TOMS means long hours, many detailed reports, and accountability. I am ready and willing to jump through hoops because I know that my work is making a huge difference to people in need.
We are happy you’ve brought TOMS to TRUShow… what has been your experience coming to TRU?
I’ve been with TRU Show for about 6 years. It’s a terrific show, and I am so impressed how well it is managed.
It is very well attended, and the location and set up make it convenient for buyers to shop. I get exposed to a lot of stores that I wouldn’t normally have the opportunity to work with.
Bare Your Soul
What is your most treasured possession?
My cat, Ziggy.
What inspires you?
I am motivated by my own momentum and reputation in the industry. The desire to continue to do the best for my customers by providing good service, represent a great product and help them continue to run a successful business.
What is your favorite time of day?
Mornings. My quiet time with Ziggy before the day gets going, and a bit of yoga to start the day makes me very happy.
Also, my alone time, in my office, at the end of the day, when the phones have stopped ringing and I can merchandise and regroup.