Celebrate TRU 10 With Us!

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We bring over 300 brands to local retailers in a relaxed, comfortable, convenient setting. You’ll find a wide variety of lines and styles, featuring top brands of women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.

At TRU Show, styles come and go… and come back again.  Some things have changed and some things never will.  As we celebrate our 10 year Anniversary, we take a look at what has changed and where we are going…

What has always been consistent at TRU Show?

At TRU Show our mission and values have never changed.  We strive to provide the best show, at the best price, with the best interests of our industry in mind.

We value the relationships with our exhibitors and buyers.  And that shows in the customer service we provide from the moment they arrive at registration, through the hospitality during the show, and ends with prizes and recognition awarded at the end of the show.

The success of our exhibitors and retailers is our top priority.  We know that providing a private, distraction free environment allows buyers and reps to make successful business decisions when placing their orders.

          

There have been a lot of changes in the industry, how has TRU stayed ahead of the trends?

Exhibitors and retailers alike would tell you that automation has changed the landscape of their business and it has changed ours as well.  TRU Show was the first trade show with a dedicated website and online registration.  Our TRU Souls blog and social media feeds on Twitter and Instagram allows new and existing exhibitors a connection and insight into show layout and agenda.  But, despite an easy online interface, we have maintained a personal presence with all of our attendees.

Flexibility has also been key to our success over the years.  TRU Show regularly evaluates show dates, venues, and new cities to stay in line with the best interests of our industry.  But, San Francisco has been a mainstay and a favorite location on our event calendar.

Where do you see TRU Show headed in the future?

We continue to look to new cities where we can replicate the success of TRU Show San Francisco to other regions.

At TRU Show, we also want to leave a lasting impact on the industry.  Look for TRU Show to lead the way in maintaining best in class support to our retailers and exhibitors.

Any final thoughts as you reflect over the 10 years of TRU?

T.R.U. stands for Traveling Reps United.  The last 10 years have been successful because TRU Reps have consistently come back to TRU season after season, year after year. We also have a large and dependable group of retailers that make TRU Show a key element in their business planning.  All of you are a part of our TRU Souls family.  We are thankful for you and we hope you continue to find success in business and life.

We will be celebrating our 10 year anniversary all year long.  Plan to join us for our next TRU Show celebration this August. Upcoming Events

These are just a few pictures from our TRU Show 10 year, Oscars After Party.

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Welcome to TRU Show San Francisco

TRU Show San Francisco

Welcome to TRU Show San Francisco.

Twice a year, TRU Show hosts our footwear and accessory trade show to bring together retailers and wholesalers.  Both buyers and sales reps love this relaxed, comfortable, and convenient setting. You’ll find a wide variety of brands and styles, featuring top women’s, men’s and children’s footwear lines, as well as related accessories such as handbags and hosiery.  Enjoy this virtual tour of TRU Show San Francisco.

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Registration…

Our quick and easy online registration system allows reps and buyers convenient registration for the show. Even before the show begins, we are anticipating your needs and prepared when you arrive.

Sales Representatives arrive a day or two before the show begins to set up their private suite for meetings with buyers.

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The room layout allows sales reps the opportunity to set up their product displays in the living area of their suite.  Reps can personalize their space with their own shelves, lighting, signs, and logo table cloths.  Additional tables and linens can be rented for more display space.  Individual rooms allow buyers the opportunity to window shop and a private setting to discuss and write orders.

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Let the show begin…

Sunday and Monday the show opens at 9:00 am and buyers are already lined up to preview the next season’s offerings.  Every exhibitor can display a few items from their line in our registration area.  This gives buyers a sneak peek at what they will find in the show rooms.  Team TRU welcomes them in the lobby registration area. With a badge and directory in hand, they are ready to meet with reps and write orders.

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Find What You’re Looking For…

At TRU Show, exhibitors are grouped by their brand niche.  So, buyers will find multiple lines carrying the styles they are searching for all on the same floor.  This also makes it easy for new lines to be discovered.

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Lunch is on us!!!

We provide all of our exhibitors and buyers with a complimentary hot lunch.

After all, it’s no fun shopping on an empty stomach.

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Work should be fun…

One of the many highlights of coming to TRU show is reuniting with TRU friends.  That’s why we invite all of our reps and buyers to take part in a little friendly bowling competition and crazy sock contest.

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Prizes!!!

We don’t want our buyers to go home empty handed.  So, we encourage buyers to explore all the brands and styles at TRU Show and write orders on site.  You might even receive one of the generous prizes TRU show gives out at every show.

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We hope you enjoyed this virtual tour of TRU Show.

We would love to have you join us at our next event.

Exhibitors and buyers can register and find out more at http://trushow.com/

Welcome to TRU Souls

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At TRU Show we love our family of sales professionals, buyers, and retailers that make our shoe and accessory trade show a success. It’s a pleasure to work with these men and women and we look forward to meeting up with them at our shows in San Francisco, Denver, Honolulu, and on the road. So, join us as we get to know the TRU Souls of this business, how they got their start, what inspires them, their first job and more…
XOXO, Kendra and Melissa

 

Just for fun, we thought we’d interview each other to give you an idea of what TRU Souls is all about.

Kendra, tell us about TRU Show and what makes it different from other trade shows.

TRU Show provides an intimate, relaxed setting that is unequaled in the industry.  We provide a distraction-free zone so buyers and reps can focus on the business at hand.
Every attendee is special to us and we work hard to make them feel that way.  We take every suggestion seriously and do our best to accommodate.

 How long have you been managing TRU Show?

Since I joined TRU Show in January 2010, we’ve done a  lot of behind the scenes upgrading to our database, which allows us better tools to communicate with each rep and buyer and to streamline the registration process.
With a friendly, efficient staff, we’ve made onsite registration easier so reps have everything they need to set up and buyers know exactly where they are going.  We’ve also done a lot to change the look of TRU Show, always striving to keep it fresh and modern.

What do you love about your job?

That’s easy,  the relationships I’ve made in this industry.  TRU Show gathers a wonderful network of professionals.  It’s a family that I look forward to seeing each season.

Melissa, what is your role at TRU Show?
My job is to promote and build on the unique qualities that make TRU Show ‘the shoe and accessory trade show’ our family of retailers, buyers, and reps look forward to attending each season. Working with our website and social media outlets, I want to tell the story of TRU Show…Where we’ve been, where we are going, and who is going with us.
I am also part of Team TRU, a professional administrative sales support service we offer to busy sales reps.  These services help free up their time to be where they want to be – in front of their customers.


Bare Your Soul
Here’s just a sample of questions we might ask.

What inspires you?
Kendra (KT): Hard work and people that do for others
Melissa (MM): Acts of Kindness

 
What is your favorite time of day?
KT: Dusk
MM: Happy Hour

What are you currently reading?
KT: I can’t tell you…
MM: Fall of Giants by Ken Follett

What is your least favorite word?
 KT: Goodbye
MM: Hate

What is your favorite city to travel to?
KT: Paris, France
MM: Florence, Italy

Who would play you in a film about your life?
KT: Stacy Keibler #smackdown
MM: Sandra Bullock

What is your guilty pleasure?
KT: Hashtagging
MM: Chocolate

What was your first job?
KT: Wiping down the tanning beds in a tanning salon #disgusting
MM: Washing dishes in my parents’ coffee shop diner

What sound do you love? 
KT: Music…all kinds…all day
MM: Belly Laughs

What was your worst job?
KT: A newspaper route. I hate mornings. #walkingdead
MM: Working in a wholesale nursery, I really struggled with the Latin names for all the plants.

What is something that might surprise us to know about you?
KT: I won the bike rodeo in the 5th grade.
MM: I’m obsessed with Formula1 racing. #maclaren #teambutton

If you had a superpower, what would it be?
KT: Teleporting
MM: Making time slow down and speed up

What is your favorite pair of shoes? 
KT: My Vince Camuto Effel Sandal
MM: This season… My Mia Huarache Flats

Now read below one of our first TRU Soul interviews with Kip Odermatt (road warrior and retail guru). Enjoy!